Chief Executive Officer of Joy, Inc., Jennifer Mairo, has been announced as a distinguished speaker at Nigeria Fintech Week (NFW) 2025, Africa’s largest and most influential fintech gathering. Scheduled to hold from October 7–9, 2025, at the Landmark Centre, Lagos, the conference will bring together regulators, investors, startups, financial institutions, and innovators under the theme: “The Fintech Ecosystem Symphony: Orchestrating Nigeria’s Digital Future.”
Jennifer will speak on October 8, 2025, in the Media & Marketing Stack session themed “Storytelling & Digital Culture – Influence-Led Adoption.” Her session will explore how culture, storytelling, and digital influence are driving the adoption of financial technology and transforming the way brands connect with consumers. With her leadership and expertise, she will highlight the power of influence in shaping digital behaviour and inspiring meaningful innovation.
Since its inception, Nigeria Fintech Week has hosted over 30,000 participants annually, advancing financial inclusion, strengthening digital infrastructure, and accelerating startup growth across the continent. By joining this year’s high-level conversations, Jennifer will contribute to shaping the future of Nigeria’s fintech ecosystem and amplifying the role of media and culture in driving sustainable digital adoption.