Jennifer Mairo, Chief Executive Officer of Joy, Inc., delivered a captivating session at Nigeria Fintech Week (NFW) 2025, held at the Landmark Centre, Lagos. Speaking on October 8 during the Media & Marketing Stack session themed “Storytelling & Digital Culture – Influence-Led Adoption,” Jennifer shared compelling insights on how storytelling, culture, and digital influence are shaping consumer behaviour and driving the adoption of financial technology across Africa.
With her signature depth and warmth, she explored how authentic narratives and emotionally intelligent communication can transform the way brands connect with people. Drawing from her experience at Joy, Inc., Jennifer highlighted how influence is not merely about reach, but about meaning, about using stories to build trust, inspire change, and make innovation more human.
Her contribution stood out for its clarity and vision, giving a refreshing human perspective to the week’s highly technical conversations. As she reminded participants, technology becomes truly transformative when powered by empathy, purpose, and the courage to tell stories that move culture forward.
Watch Exceprt: https://www.instagram.com/p/DPltHD3jEwd/
