Renowned entrepreneur and thought leader Chude Jideonwo recently shared a powerful message on mental and emotional well-being with Africa’s brightest emerging leaders at the Mastercard Foundation Scholars Programme, hosted by the University of Edinburgh. Addressing students from eight countries across two events, Chude challenged conventional career perspectives, urging young Africans to seek purpose beyond conformity and find the courage to “follow their spirits” in an era that often values financial success over fulfillment.

Chude, drawing from his own career journey, shared how a pivotal moment in 2016 led him to step away from traditional entrepreneurship, founding Joy, Inc., a company that emphasizes happiness and emotional wellness as core metrics of success. “What we’re looking for is happiness,” he said. “And we think the job, the title, the awards will give us that. But when we challenge these structures, they often crumble.” He encouraged attendees to navigate career paths that honor their authentic selves, emphasizing that professional success is not incompatible with personal joy and fulfillment.

In a session that sparked thoughtful dialogue on career and mental health, Chude’s message was one of empowerment: “Find the courage to follow your unique path,” he told the audience, as they discussed ways to thrive in a capitalist world that sometimes “crushes the soul.” His inspiring words underscored the value of staying true to one’s purpose and redefining success on terms that align with one’s deeper values, a sentiment that resonates with the Mastercard Foundation’s mission to foster transformative leadership across Africa.

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