Happy African Children

Why - are we doing this?

Because we took a long hard look at the world, and then asked ourselves two questions:

  1. Too many people are miserable. How can we make people happier, kinder and resilient, in spite – perhaps even because - of adversity?
  2. How can this state of being help galvanise them to make their communities and the world truly better?

Why – happiness as a focus?

Because the research conclusively shows that when people are sustainably happier and resilient with dignity in spite of adversity - when they flourish - they are best able to innovate, to collaborate, to serve others, to grow sustainably to truly transform the world.

Joyful African Boy on Phone
Joyful African Boy on Phone

Why – happiness as a focus?

Because the research conclusively shows that when people are sustainably happier and resilient with dignity in spite of adversity - when they flourish - they are best able to innovate, to collaborate, to serve others, to grow sustainably to truly transform the world.

smiling child

Why – the focus on research and evidence?

“Unless there is a scholarly foundation and research, things tend to be a fad.” – Marcella Bremer

smiling child

Why – the focus on research and evidence?

“Unless there is a scholarly foundation and research, things tend to be a fad.” – Marcella Bremer

Why – are we a business?

Because people often assume that activists and priests are the only ones who can build wealth that changes the world. Business - and profit as its engine - can actually be channeled to build public wealth. We want to pioneer this model. The American benefit corporation model helps us achieve this.

Joyful African Boy on Phone
Joyful African Boy on Phone

Why – are we a business?

Because people often assume that activists and priests are the only ones who can build wealth that changes the world. Business - and profit as its engine - can actually be channeled to build public wealth. We want to pioneer this model. The American benefit corporation model helps us achieve this.

Joy Hands

Why – Africa?

Because our heart bleeds for our continent. But also the fact that we have lagged behind in the global politics and economy presents a massive opportunity for us to learn new behaviours, adopt new thinking and pioneer a new way of being for the world. There is presently no mainstream engagement on this brave new world on the continent, and we are leading that charge.

Joy Hands

Why – Africa?

Because our heart bleeds for our continent. But also the fact that we have lagged behind in the global politics and economy presents a massive opportunity for us to learn new behaviours, adopt new thinking and pioneer a new way of being for the world. There is presently no mainstream engagement on this brave new world on the continent, and we are leading that charge.